Social media has become a powerful tool for businesses to grow their presence, build their brand, and connect with their customer base. However, it’s easy to make mistakes that can hurt your business’s profile on social media.
Whether it’s underutilizing the channels you’re on, neglecting to be responsive, neglecting to post regularly, or putting out unappealing content, it’s easy to derail your social strategy if you’re not careful. In this article, we’ll discuss four common social media errors, why they’re a problem, and how to avoid them in order to ensure your business gets the best results possible from its social media efforts.
Mistake #1: Not Utilizing the Right Platforms
When it comes to your business’s social media presence, it pays to be picky. It’s best to avoid scattering your attention and resources across multiple platforms when you’re just starting out. Instead, it’s important to carefully research which platforms are most likely to be populated by your target audience.
For instance, if you’re targeting young adults, it might make more sense to focus on Instagram, Twitter, and Snapchat rather than spending time on Facebook or LinkedIn. However, if you’re looking to reach business professionals, then LinkedIn might be the best platform for you.
Equally as important is to make sure your business is paying attention to any new or emerging social media platforms. New platforms come along all the time, and if you’re not paying attention, you could find yourself left in the dust.
Once you’ve chosen the best platforms for your business, it’s essential to create a presence on each of them. This doesn’t have to be anything fancy—just fill in your business’s profile completely and add some initial posts. This will ensure that your brand is represented on each platform, even if you decide not to actively use them in the future.
Mistake #2: Not Posting Consistently
Once you’ve selected the right platforms for your business and created your profiles, it’s critical that you post regularly. It’s important to remember that your social media presence needs to be consistently updated to keep followers engaged and encourage interaction.
The frequency of your posts will depend on the nature of your business and the platform you’re using. If you’re a B2B company, you might want to post once or twice per day on LinkedIn. For consumer-focused companies, that number might be closer to three or four times per day, depending on the platform.
No matter which social media platform you’re on, it’s important to have a plan and stick to it. If you’re not sure where to start, there are tools that can help you schedule posts in advance so you don’t miss any opportunities.
Mistake #3: Neglecting to Interact
In addition to posting regularly, it’s also essential to make sure you’re interacting with your followers. If a follower comments on one of your posts, be sure to reply. If someone sends you a message, make sure you respond quickly.
Interacting with your followers will make them feel valued and important, and it will give you an opportunity to build a personal connection and strengthen your relationship with them. Additionally, if someone has a negative comment or question, responding to it quickly and professionally will show them that you care.
Social media should be seen as an opportunity to build relationships, and neglecting to interact with followers means that you’re missing out on a powerful chance to get in front of prospective customers.
Mistake #4: Posting Unappealing Content
Finally, one of the most common mistakes businesses make on social media is creating content that’s unappealing or uninformative to their followers. Posting re-purposed company press releases, bland product descriptions, or simply posting too much can be a huge turn-off to potential customers.
Your content should be entertaining, informative, or helpful to your followers. Try to post content that’s relevant to your brand and resonates with your followers. If you’re stuck for ideas, try posting behind-the-scenes photos, employee interviews, customer stories, reviews of your products and services, or news about industry trends.
The content you post should be authentic and represent the voice of your company. Avoid being overly promotional and focus on creating content that your followers will find interesting and shareable.
In conclusion, it’s important for businesses to be mindful of their social media presence and avoid making these four common mistakes. Doing the research to find the right platforms for your company is essential. Once you’ve done that, post consistently, interact with your followers, and post content that’s relevant and interesting. Doing these four steps will ensure that your business is getting the most out of its social media efforts.